A design thinking process has to be made several times to reach a certain goal. The following methods can help you by the process: Moodboard, creative techniques, persona and so on.
Every good story begins with a problem. A product story can help to get a feeling for the everyday life of the user who is supposed to use a service or product in the end. This way the major issue can be better described or other partial issues in the process can be identified that one would never have thought of before. It also helps others to understand your thinking and your request, to put themselves in the position of the issue and to help you. 
One thing is certain. There is nothing that has not been thought before. Therefore go in search of how others have tried to solve your recognized problem today or in the past. This means: You should conduct a market and competition research. In doing so, you can either look at something or recognize that your project is more innovative. No matter if it concerns the appearance, the design, a service or a product.  Often there is a great approach in an unfamiliar branch/discipline that you can transfer. Often exactly this step is the most important insight that leads to the 3rd step.

Photo by Dan Dimmock on Unsplash

3. Innovation
Now you can prove what your innovative approach is. What sets you apart from existing solutions. What do you want to do better? Redesign a process? Take a new way of design that will better address the target group? Do you address a different target group than other competitors? The whole thing is called USP (unique selling position). What is unique in your approach? This insight is enriching and should be the main focus. If you don't have it, then you will quickly lose track of your project and the competition.
4. External Knowledge
You have defined your USP and the framework within which you want to move with your idea. This is an important step. But how do others judge your project. Clearly, the opinion of others is important to sharpen the profile of your venture. You should make sure that both industry specialists and people from other branches give you their critical assessment. That means: Don't develop your idea in a dark room, but rather go outside and get feedback.
5. Synthesis
Now comes the step where you unite everything: The synthesis. Bring all the findings together and define your complete project and clearly distinguish it from your competitors. With this you create a guiding principle for yourself, which you can refer to again and again in case you leave the track in the creative process. Furthermore you can communicate it clearly to others.
If you have a business idea, it can help if you take a canvas plan
and put all the points on a single sheet.

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